Monthly Archives: March 2011

Protected: PrelimTech Plan

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Hulu’s Competitive Advantage: Market Channels

Hulu was able to create a superior augmented product in part thanks to the unique advantages of the distribution channels in its ecosystem. In addition, Hulu’s channel design was near-optimal in its length and breadth: it was able to position … Continue reading

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Digital Magazines: Too soon for the Spanish market?

Returning to some of the statistics regarding digital adoption in Spain, I began to question whether the Spanish market at today (2006) truly offers enough market demand  to warrant investment in digital magazine products. My first concern stems from the … Continue reading

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